Consulting Service
@Denda Associates provides high quality incubation and consulting services to venture companies, both inside and outside Japan, with unique business models, technologies, products, and services. We also provide services to mid-to-large firms and governmental organization that seek new business development opportunities. Our focus is IT and high-tech industry with innovative ideas that help develop "Trusted Business (T-Business)."

1 Our Services
Support for Foreign Ventures (Japan Entry)
- Introduction of Prospective Customers and Alliance Partners
- Access to Top Management of Prospective Customers
- Negotiation Support (Licensing, Partnering)
- Feasibility Study to Enter Japanese Market
- Marketing Strategy Building
- Implementation Support (Sales & Marketing)
- Hiring in Japan
- Funding Support
Support for Mid-to-Large Companies and Governmental Organizations
- Introduction of revolutionary and highly differentiated ventures
- Negotiation Support (Licensing, Partnering)
- Feasibility Study
- Support for Business Strategy Building
2 Why Denda Associates ?
l The Best Connections and Experience in the Japanese Electronics Industry
Denda Associates, lead by its CEO Norman N. Denda, has both direct access to top leaders in the Japanese electronics scene, and experience completing successful projects with them. Denda himself brings three decades of management experience including CEO, at Intel Japan where, for example, he played a key part in the birth and development of Sony's PC (VAIO) business. Denda Associates has been leveraging this ability towards the introduction and penetration of non-Japanese companies, products, and ideas into the Japanese market.
Know-How for Ventures to Succeed in Japan
Along with the best connections above, Denda Associates has accumulated unique know-how for small ventures to do business with large Japanese electronics companies. Since 1971, when Norm Denda joined Intel, he has developed a set of strategic relationships between the company and large Japanese electronic firms. In addition, all of our partners have experience in both large Japanese electronics and venture companies. We are very familiar with the decision making processes and paradigms of both Western and Japanese organizations, and can give appropriate advice on client issues based on actual experience.
Experience and Track Record
Since its establishment in 2001 and only in two and a half years, Denda Associates has helped several venture companies to expand business in the Japanese market. See below for some of our track records (including current clients).
3 Track Record
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Nanopro
http://www.nanopro.jp
Business domain or Products: Nano-marketing for sales
Denda Associates' support areas: Incubation, Management support, Alliance partners' finding
Viaspace
http://www.viaspace.com
Business domain or Products: fuel cell system, security
Denda Associates' support areas: Entry to the Japanese market
pcPhase
http://www.pcp.co.jp
Business domain or Products: Promotional sites for mobile phones
Denda Associates' support areas: Management support, Alliance partners' finding
pixelworks
http://www.pixelworks.com
Business domain or Products: One-tip graphic processing system
Denda Associates' support areas: Entry to the Japanese market

PolyFuel
http://www.polyfuel.com
Business Domain or Product: Membrane for Direct Methanol Fuel Cell
Denda Associates' support areas: Entry to the Japanese market
cap-XX Pty. Ltd
http://www.cap-xx.com
Business Domain or Product: Supercapacitor
Denda Associates' support areas: Entry to the Japanese market

Peregrine Semiconductor
http://www.peregrine-semi.com
Business Domain or Product:Silicon on Sapphire based RF microchip
Denda Associates' support areas: Alliance Partner & Investor Finding
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Canesta
http://www.canesta.com
Business Domain or Product: Projection Keyboard (Electronic Perception Technology)
Denda Associates' support areas: Management Search, Alliance Partner Finding, Negotiation Support, Marketing Support

Trusted Solutions Corp.
http://trusted-solutions.jp
Business Domain or Product: Security Platform & Solution Provider (Policy-based information management solution)
Denda Associates' support areas: Senior Management Support, Funding
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G-mode
http://www.g-mode.co.jp
Business Domain or Product: Java Game for mobile phone
Denda Associates' support areas: Senior Management Support, Alliance Partner Finding
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Planex Communications
http://www.planex.co.jp
Business Domain or Product: Routers
Denda Associates' support areas: Alliance Partner Finding, Negotiation Support, Marketing Support
4 Inquiry
To venture companies
If you have innovative ideas but are not sure how to do business with prospective Japanese clients, or if you are already doing business with Japanese firms but need advice to grow your business further, Denda Associates is happy to assist you. Please contact via e-mail/numbers below.
To the company which aim to develop a new product and service
We will carry out the useful proposal, for instance building a strategic enterprise alliance with leading venture companies.
MAIL
Phone:+81-3-3231-2701
Fax:+81-3-3231-2703
Attn:Consulting Division








